An investigation of factors which influence patterns of alumni giving at Atlanta University

Brown, Jacqueline E

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Title: An investigation of factors which influence patterns of alumni giving at Atlanta University
Author: Brown, Jacqueline E.
Date: 1987-12-01
Decade: 1980-1989
Abstract: The problem that stimulated this study is rooted in what are considered to be serious conditions that historically black, colleges and universities face in the 1980s: declining enrollments and decreasing public and private support. For these institutions, former students � alumni - represent a significant source of private financial support. This study examined the characteristics of alumni who contributed to their alma mater and those who did not. A descriptive survey method, using the Atlanta University as a case study, was employed in the study. The data were collected from responses to a mailed questionnaire developed by the researcher. The data were analyzed using correlation coefficient at the . 05 level of significance. The null hypotheses proposed that there is no statistically significant difference between donors and non-donors and: (1) perceptions of quality of education; (2) level of involvement in the Alumni Association and other alumni activities; and (3) adequacy of communications from Atlanta University about its needs and programs. The results indicated that alumni who were involved in the Alumni Association and participated in A.U. alumni activities were more financially supportive than alumni who were not involved. There were no statistically significant relationships between donor status and perceptions of quality of education and adequacy of communications from the University regarding needs and programs. The implications of the findings are that informed and active alumni do not develop automatically. The University must give attention to donor needs and interests. There must be a systematized approach to encouraging alumni giving.
Document Type: text�
Format: application/pdf
Date of Award: 1987-12-01
Degree Type: dissertation
Degree Name: Doctor of Education (EdD)
Granting Institution: Atlanta University
Department: School of Education
Advisor: Boggs, Olivia M.
Institution: Clark Atlanta University
Geographic Location: Georgia--Atlanta
Handle: http://hdl.handle.net/20.500.12322/cau.td:1987_brown_jacqueline_e
Rights Statement: http://rightsstatements.org/vocab/InC-EDU/1.0/