Many of the achievements displayed in this case were accomplished under the administration of Dr. Benjamin E. Mays, President of Morehouse College from 1940 to 1967. When Mays became president of the College, morale and funds were low. By highlighting student and alumni for their service to the community, President Mays and students embraced the challenge of rebranding the college with a series of brochures to grasp the attention of prospective Morehouse students and donors.